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About · the founder

One founder.
A fleet of agents.

Roderick Specter
Founder · Engineer

  • 3× first place in engineering competitions
  • 12 yrs running a marketing & tech agency
  • $3k → sold an Amazon brand, built from scratch
  • 3 languages: EN · PT · ES

I'm Roderick, a computer engineer from FIAP in São Paulo. I won first place in three engineering competitions — a maze-solving robot, a robotics challenge and a rocket landing contest. I've been building things that have to work under pressure ever since.

For twelve years (2014–2026) I ran a marketing and technology agency: development, marketing, finance, clients — all of it. It made me strong in two things most engineers aren't: SaaS and selling online.

Along the way I founded a product brand on Amazon with $3,000. It sold across several continents and was acquired in 2021.

Today I build with a fleet of AI coding agents working in parallel while I direct, review and ship. That's how the portfolio on this site was built — some of it in days. Outfight exists to put that speed in the corner of small businesses and founders who are tired of losing to bigger, slower competitors.

I work with clients in the US, Europe and Brazil, in English, Portuguese or Spanish.