Field notes · November 12, 2026
Sample Dental Co's website is fine.costing you customers.
This is a SAMPLE report for a fictional business, with illustrative numbers — so you can see what a real audit looks like before running yours.
Verdict
Knockout risk
- Speed 31
- SEO 69
- Accessibility 72
- Best practices 67
15 problems found · 1 passing. Scores from Google PageSpeed (mobile) plus our own checks.
The race
What a visitor on a phone actually sees, frame by frame, next to this studio’s own site.
sample-dental.example loaded · 7.4s
outfight.studio loaded · 0.9s
What we found
- 1
Speed · Critical
Your site takes 7.4s to show up on a phone
Main content appears after 7.4s on a typical mobile connection. Google treats anything over 4 s as poor.
Why it matters: Most visitors arrive from a phone. Every extra second is people hitting "back" and calling the next business on the list.
Fix → Rebuild the front end to load in about a second: modern images, no render-blocking scripts, edge hosting.
- 2
Mobile · Critical
Your site isn't built for phones
There is no mobile viewport tag, so phones show a shrunken desktop page.
Why it matters: Visitors have to pinch and zoom. Most won’t.
Fix → Responsive rebuild, mobile-first.
- 3
Speed · Costs you
The page freezes while it loads
Scripts block the page for about 0.9s — taps and scrolls don't respond.
Why it matters: A frozen page feels broken. People leave before it recovers.
Fix → Remove or delay heavy third-party scripts and plugins.
- 4
Speed · Costs you
Things jump around while it loads
Layout shift score 0.31 (good is under 0.1).
Why it matters: People tap the wrong thing — or give up.
Fix → Reserve space for images, ads and fonts.
- 5
Speed · Costs you
Your homepage weighs 5.4 MB
That is several times what a fast business site needs.
Why it matters: On mobile data it is slow and costs your visitors money.
Fix → Serve modern image formats at the right size.
- 6
Search (SEO) · Costs you
Google's SEO check: 69/100
Basic technical SEO issues are holding you back.
Why it matters: Lower rankings = fewer free customers.
Fix → Fix the technical basics in one pass.
+ 9 smaller issues
- Looks dated Your footer still says © 2017 — Update it — and the rest of the site with it.
- Looks dated Built on old code (jQuery 1.11.3) — Modern rebuild without legacy libraries.
- Mobile Text is too small to read on a phone — Set readable base sizes.
- Mobile No tap-to-call button — Add a sticky "Call" button on mobile.
- Search (SEO) No search description — Add a clear, local description.
- Search (SEO) No main headline (H1) — One clear H1 per page.
- Search (SEO) Google can’t read your business details — Add LocalBusiness structured data.
- Search (SEO) Links to your site look blank when shared — Add a branded share image.
- Looks dated Built with 2000s-era layout techniques — Modern responsive layout.
- ✓ Secure connection (HTTPS)
Before → after
Your homepage today, marked up — and the direction we'd take it.
Today
- 1 Your site takes 7.4s to show up on a phone
- 2 Your site isn't built for phones
- 3 The page freezes while it loads
Austin, TX
Sample Dental Co: Family dentistry people trust in Austin, TX
Opens in about a second on any phone. Book online, 24/7.
Book nowSuggested direction
- ✓ Loads in about a second
- ✓ Book online, 24/7
- ✓ AI assistant answers at 11 pm
Where you can win
Make it fast
Speed + technical SEO pass on your current site.
from $99
An AI receptionist that never sleeps
Answers questions on your site and WhatsApp 24/7, books appointments and hands hot leads to you.
from $149
Let customers book online
No booking tool detected. Online booking turns late-night visitors into appointments.
from $450
Automatic lead follow-up
Every form or chat lead goes to your phone, your CRM and gets an instant reply — no lead goes cold.
from $300
Next round
Let's fix it.
Fast.
A 15-minute call. We walk through this report together and you leave with a fixed price — whether you hire us or not.