Privacy policy

Outfight ("we") runs outfight.studio. This page explains what we collect and why. Short version: as little as possible, never sold.

What we collect

• Site audits. When you run an audit we fetch the public homepage you entered and send its address to Google PageSpeed Insights. We store the resulting report so you can share its link; reports expire.
• Forms. If you send a message or ask for the fix list, we keep your name, email, business and what you wrote, to reply to you.
• Chat. Messages you type into "Talk to the studio" are processed by Anthropic's Claude API to generate replies, and may be read by Roderick to follow up.
• Bookings. Calls are booked through Cal.com, which handles the details you enter there.
• Analytics. Privacy-friendly, cookie-free analytics (Plausible and Cloudflare Web Analytics). No cross-site tracking, no ad pixels.

Who processes it

Cloudflare (hosting), Google (PageSpeed Insights), Anthropic (chat), Cal.com (scheduling), Resend (email delivery), Slack (internal notifications), Google Workspace (email), Plausible (analytics).

Prospect audits

We sometimes prepare a free audit of a business's public website and send its link to that business. These pages are not indexed by search engines and only use publicly available information. To stop any further contact, use the opt-out page.

Your rights

Ask us to see, correct or delete your data at any time: hello@outfight.studio. We reply within 30 days.

Retention

Leads: up to 12 months after last contact. Audit reports: up to 60 days unless you are a client. Opt-out records: kept so we never contact you again.